Rosie Huntington-Whiteley Stuns in Effortless Black COS Dress at New York Fashion Week: Minimalist Fall Style Inspiration
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By COS
By COS
Rosie Huntington-Whiteley brought her signature polish to New York Fashion Week, captivating photographers and fashion insiders as she arrived ahead of the COS Autumn/Winter 2025 show in Brooklyn. This much-anticipated event, held at the industrial Greenpoint Terminal Warehouse, marked not only a triumphant runway moment for COS, but also a sartorial highlight for Rosie—whose mastery of minimalist style is as renowned as her effortlessly luxe bronde hair color.
Stepping out in a simple, perfectly cut black dress from COS, Rosie embodied the brand’s ethos: refined, versatile, and understated chic. The dress’s subtle sophistication allowed her to glide over the cobblestones in matching strappy heels, accessorized with a sculptural clutch and minimal jewelry. The clean lines and timeless palette echoed COS’s Fall 2025 runway, a collection that Bazaar editors and critics praised for its bold textures, softly draped silhouettes, and a color spectrum anchored in ever-lasting neutrals like black and charcoal.
Rosie's street style was only heightened by her stunning blowout—a voluminous cascade of bronde waves that caught the autumn light and set social media alight with hair inspiration. Her hair’s luminous blend of blonde and brunette tones continues to be one of the most coveted looks, celebrated by beauty editors for its depth and versatility, especially as a transitional shade for fall and winter. As Huntington-Whiteley made her way to the show, her beauty and understated sophistication turned heads, with the press noting that her look outshined even the chic ensemble she wore.
The COS show itself drew a star-studded front row, including Lauryn Hill, Naomi Watts, and Jodie Turner-Smith, cementing its status as one of Fashion Week’s hottest tickets. COS continues to build on its meteoric rise, having climbed into The Lyst Index’s Top 10 Hottest Brands above even runway juggernauts like Bottega Veneta and Chloe. Their immediate “see-now, buy-now” runway strategy has sparked frenzy among fashion shoppers, with key looks—and Rosie’s exact dress—selling out in less than 24 hours.
The collection’s mood mirrored Rosie’s aesthetic: a study in contrast, craftsmanship, and modern elegance. COS’s focus on wearable refinement and transitional staples resonates strongly in an era when more shoppers want a close-to-season wardrobe refresh. This runway offered day-to-night versatility, with clean shapes, scattered touches of scarf detailing, and structured leather accessories providing the subtle flourishes that elevate an outfit.
Rosie Huntington-Whiteley’s appearance at the show was a masterclass in sticking to what works—smart, modern pieces that let her personal style and beauty do the talking. From her nearly sold-out COS black dress to her enviable bronde hair, she exemplified why the brand’s quietly powerful designs are defining the season. As Fashion Week continues, Rosie proves that simplicity, polish, and authenticity never go out of style.
Image credit: Getty Images
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