Dakota Johnson Channels Understated Glamour in Toteme at 'Materialists' Screening
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By Toteme
May 7, 2025 — In a sea of red carpet theatrics, Dakota Johnson continues to assert the quiet power of minimalist elegance. At the Los Angeles screening of her new film 'Materialists', the actress stunned in a white Toteme paneled maxi dress that whispered sophistication rather than shouted for attention. It was a fitting choice for Johnson, whose style ethos has long leaned toward streamlined silhouettes and effortlessly cool tailoring—hallmarks of the Scandinavian label she chose for the occasion.
Toteme, founded by Elin Kling and Karl Lindman, is celebrated for its refined cuts, neutral palettes, and a deliberate detachment from fleeting trends. Johnson’s gown embodied all these elements with graceful ease. The fitted bodice flowed into a delicately sheer skirt, adding texture and movement without disrupting the simplicity of the piece. The subtle contrast of fabrics lent an architectural depth to the look, making it both modern and ethereal.
Johnson kept her styling true to her signature: minimal yet impactful. Her long brunette locks cascaded in loose waves, while her makeup remained soft and understated—glowy skin, a rosy flush, and barely-there eye makeup that let her natural features take center stage. Accessories were notably absent, reinforcing the gown’s quiet magnetism and Toteme’s less-is-more philosophy.
The setting for the screening—casual yet intimate—made her choice all the more poignant. In an era where maximalism often reigns supreme on promotional tours, Johnson’s look stood out by doing exactly the opposite. It was a reminder that timelessness can still feel fresh, and that true elegance lies not in embellishment, but in restraint.
The 'Materialists' poster positioned next to her added a playful layer to the moment: Johnson, who plays a stylish and sharp-witted lead in the film, appeared next to her on-screen persona, dressed in a bold blue gown. The real-life Dakota offered a refreshing contrast, grounding the glitz of her character with the easy confidence of someone who has nothing to prove.
With this appearance, Johnson continues to cement her place as a fashion muse for the modern minimalist. She isn’t chasing trends or viral red carpet moments—instead, she’s building a legacy of style that prioritizes quality, authenticity, and quiet strength. In Toteme, she didn’t just wear a dress; she wore an idea—and one that’s likely to endure.
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