Hailey Bieber Revealed Her Signature Scent, and Now We’re Completely Hooked
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By Ex Nihilo
Hailey Bieber has influenced us again, but this time in a very unexpected way with a blind fragrance buy that turned out to be one of the most beautiful scents we have ever tried.
Hailey is well known for her amazing style as well as the polished, effortless chic she always radiates. From her signature minimalist fresh girl look to her cult-favorite Rhode makeup, everything she touches becomes an instant beauty standard. In a recent interview, she mentioned that even though she loves to experiment with different fragrances, she always finds herself returning to the same iconic French brand: Ex Nihilo and its signature scent, Fleur Narcotique, which has been her go-to favorite for years.
Intrigued by her loyalty to this specific bottle, we read through the notes and instantly felt compelled to experience it ourselves. In true Ex Nihilo fashion, lush florals intertwine with seductive woods, creating an intoxicating embrace where each note reveals a sophisticated allure, blending boldness with elegance. Looking at Hailey’s signature aesthetic, it makes complete sense that this is her ultimate scent match.
Fleur Narcotique opens with a vibrant burst of juicy lychee, bergamot, and peach, leading into a heart of ultra-sensual peony, jasmine, and orange blossom. It is a wonderfully fresh fragrance, but it carries an incredible amount of personality. It is the exact kind of scent that people notice when you walk by, leaving an unforgettable trail without ever feeling heavy or overwhelming. This balance is what makes the fragrance truly special, and after wearing it continuously for weeks, we are completely obsessed.
The master nose behind Fleur Narcotique is the world-renowned perfumer Quentin Bisch, who is celebrated across the fragrance industry for his exquisite ability to blend modern art with emotion. Bisch crafted Fleur Narcotique to embody the essence of contemporary French luxury, creating a floral overdose that feels crisp, refined, and entirely addictive.
Ex Nihilo itself is a Parisian avant-garde luxury house founded on the principle of reimagining classic French perfumery through a modern lens. The brand focuses on the finest raw materials and innovative craftsmanship, offering fragrances that feel custom, rare, and deeply elevated.
Minimalism, chicness, and effortless sophistication define how Hailey Bieber appears at every event, and Fleur Narcotique embraces those exact same attributes. It is subtle yet memorable, elevated yet wearable for every day. If you are looking to elevate your scent wardrobe with something timeless yet distinct, this Parisian masterpiece is worth every single drop.
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